Tips for Choosing the Right Promotional Product
While promotional products provide a high ROI for your marketing dollars, it is important to choose the right promotional products to hand out to customers and prospective clients. To ensure the success of your marketing efforts we have a few tips on how to choose the right promotional product.
Keep the recipient in mind: Understanding your target market is critical in selecting what product to put your logo on. Do not purchase based on what you would like to receive. Rather focus on the behaviors of who you are trying reach. Put yourself in their shoes. Know your demographics. Know the trends they follow, what they like and how they spend their money. By selecting a product they will use, guarantees that your company name will stay in front of them.
Quality Counts: When you select an item to brand, choose a quality piece. After all, the piece will contain your company’s information. The piece is a reflection of your business. A quality product will give the recipient a positive feeling toward your brand. When potential customers require your product or service the impression you created will strongly effect their decision to do business with your company. Ideally, select a product where the perceived value is higher than the item cost.
Giving a plastic pen, that writes well, has a good feel and compliments your logo will make a more positive impression than a metal pen that does not write smoothly or dries up after a short period of time. The plastic pen may cost quite a bit less than the metal pen. But will the recipient view the metal pen as a quality piece?
It’s your brand: Make sure the imprint size and imprint method will work with your logo. You want to make sure that your logo visually looks good on the piece. Packaging options also play a role in perceived value. Should you pay extra or seek out promotional items that only come in a box. A box does add to the perceived value. No one can argue that nice packaging will enhance the presentation of the piece. It all comes back to knowing your target market and how they will view it.
Everything’s relative: Ideally you should select a product which is related somehow to your products or services. This should correlate between the free item (the promotional item) and your business and brand. Certain items will trigger a reminder of your brand and your company’s product of services.
Timing is everything: Plan ahead. Even though products are available in a quick turn, ordering promotional items weeks or even months in advance is recommended. This avoids unforeseen problems that will interfere in the production schedule. Be proud of your brand. Put it on a quality product that your target audience will want to receive and use!