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Tips for Choosing the Right Promotional Product

Here are a few tips on how to choose the right promotional product.

Keep the recipient in mind: Understand your target market. Do not purchase based on what you would like to receive. Instead, focus on the behaviors of who you are trying reach. Put yourself in their shoes. Know your demographics. Know the trends they follow, what they like and how they spend their money. Selecting a product they will use increases the probability that your company name will stay in their view.

Quality Counts: The piece you choose to give your customers, associates or employees is a reflection of your business. A quality product will give the recipient a positive feeling toward your brand and favorably influence their decision to do business with your company. Ideally, select a product where the perceived value is higher than the item’s cost.

Giving a plastic pen that writes well, has a good feel and compliments your logo will make a more positive impression than a metal pen that does not write smoothly or dries up after a short period of time. The plastic pen may cost quite a bit less than the metal pen. But will the recipient view the metal pen as a quality piece?

It’s your brand:  Make sure the imprint size and imprint method will work with your logo. Your logo must look good on the piece. Packaging options also play a role in perceived value. Should you pay extra or seek out promotional items that only come in a box? Sometimes the right packaging enhances the perceived value of your item.

Everything’s relative:  Ideally you should select a product which is related somehow to your products or services. Certain items will trigger a reminder of your brand and your company’s product of services.

Trade Show Distribution Method:  Consider a unique, attractive “give-away” piece that is easily portable and convenient to pack for their trip back home.  The product should not be so accessible for attendees to grab and go but rather placed in a way that engages visitors to your booth in a dynamic communication exchange.

Timing is everything:  Plan ahead. Ordering weeks or months in advance is recommended, even if products are listed as immediately available. 

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